Friday, June 12, 2009

Update on New Irish Gourmet

Hello, we recently found the password for this little blog and decided to resurrect it. Exciting things are happening with this little company as the brand is due to be revamped over the next few months.

Irish Gourmet was set up to compliment our very first web-site which was Basketsgalore. Originally the site was meant to be the create-your-own food hamper division. Thus when people wanted to change our hampers and baskets on Basketsgalore, we would direct them towards Irish Gourmet and they would select their own items.

The concept proved successful and the website grew enormously in popularity.

Over the past 2 years it became increasingly difficult to maintain such a complex website. So many products needed to be updated with regards to imagery and pricing. The Euro/Sterling exchange was in a state of constant fluctuation and the group's priorities lay elsewhere.

However, the site has continued to gradually grow in popularity over the past 2 years, it now fills a niche in the market catering for a mostly domestic clientelle. Existing customers keep returning to us and new ones join our client list through word of mouth recommendation.

We're keen to modernise the experience and offer ever increasing value, so we'll be launching a new version of IrishGourmet shortly and look forwrad to hearing what our customers think.



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